How Insurance Shapes Which Cars People Actually Buy
Most people like to think they choose a car with their head and their heart. The way it looks. The way it drives. Whether it fits their life. But for a growing number of UK buyers, the final decision is made by something far less emotional - the insurance quote.
It often arrives late in the buying process. Sometimes after a test drive. Sometimes after weeks of browsing. And very often, it quietly kills the deal.
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